Supporting a struggling
healthcare system
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
CMA Award Winner
Our creative idea aimed to interrupt Canadians’ instinctive reaction to minor ailments – the feeling that they can derail your entire day or week. Instead, we offered a smarter, calmer first step: don’t panic, think pharmacist. We brought this to life through relatable everyday scenarios Canadians know all too well – a UTI before a girls’ weekend, acne before prom, or your child getting a rash just days before vacation. By using humour and real-life moments, we reframed pharmacists as the first call rather than the last resort.
Chief Creative Officer – Steve Persico
Associate Creative Director, Art Director – Leo Janusauskas
Senior Copywriter – Alex Scott
Executive Producer – Jesse Katzev
VP, Brand Director – Shauna Paolucci
Account Director – Graham Copestake Account Supervisor – Sim Singh
Senior Strategist – Alex Singleton
Production House – Skin and Bones
Director – David Quinn
DP – Zach Koshi
Line Producer – Neil Bartley
Editorial – Ghost Edit
Editor – Ryan Hunt
Assistant Editor – Breanna Purdy
Executive Producer – Amanda Henry
Colour and VFX – Alter Ego Post
Senior Colourist – Wade Odlum
Colour Assistant – Daniel Saavedra
Lead VFX Artist – Eric Perrella
VFX Artists – Sebastian Boros, Joel Osis
VFX Assistant – Nupur Desai
Producer – Mariya Guzova
Audio – Pirate Sound
Sound Director – Vanya Drakul
Sound Engineer – Kyle Anderson
Producer – Harleen Bhogal
Client – Shoppers Drug Mart
