Drink your way to Dry January.

Designed to ease the shift from holiday indulgence to sobriety, The Holiday Detox Pack features six beers stepping down from 5% to 0%—transforming the path from drinking in excess to moderation into a simple, rewarding ritual. We partnered with Lake of Bays Brewing Co. to frame self-control as a positive progression, making alcohol‑free living more approachable, intuitive, and achievable.

The design centres on the product’s defining feature: the decreasing alcohol volume. Each can features a custom numeral treatment that reflects changing levels of clarity, from day one to day six. The numbers begin blurred and gradually sharpen, culminating in a fully crisp mark on the non‑alcoholic beer—visually reinforcing the journey toward balance and clarity.